Nearly half of men say they’re open to exploring mind/body wellness treatments. Over 30 percent of male spa guests are booking other services in addition to massage, including everything from skin and nail care to alternative wellness therapies like whole-body vibration and colon hydrotherapy closed system. The range of services they seek has expanded notably. According to statistics, more than 80 percent of male visitors to spas are there for massage services, but that’s not all. They want to be in and out efficiently and value their privacy. Male customers generally gravitate towards specific services like sports massage, cupping massage therapy, facials, a sports massage, cupping, or infrared sauna.
Men enjoy couples spa packages however, more frequently, they head to the spa alone. American men going to the spa are currently estimated to be around 40 percent of spa patrons.
In the last decade, more men have started making their health and wellness a priority by going to the spa.Īccording to the International Spa Association, male customers have increased from around a quarter of all spa guests in 2005 to nearly half by 2019.
